The dark side of camp lighting: Is "bug" lighting real?

No. The scientific data suggest there is no significant difference between LED colors when it comes to bugs. The biggest benefit actually comes from the use of LED over other technologies. We did conclude, however, that amber lighting does look cool - this is true. You should only buy it for this reason! 

Kingpin Truck Bed Lighting Guide
"We suggest minimum of 400 lumens for a truck bed, but this pretty low. We think the perfect truck bed lighting setup outputs between 2000-3600 lumens, depending on the specific vehicle and style of bed cover." 
Kingpin V-Series: Versatile 12-Volt Utility Lights

"the v-Series lights are incredibly energy-efficient. They consume minimal power while delivering maximum brightness, making them an eco-friendly choice."

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